Customer Retention (Marketing report) Essay Example | Topics and Well Written Essays - 2500 words

Customer Retention (Marketing report) - Essay Example The entire report will focus on TESCO retail segment and discuss on the strategic focus of TESCO in the customer retention domain   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strategic marketing planning is defined as an organization based planning designed in a way to understand the market opportunities, correlate the opportunities with the external environment and target audiences. While planning for strategic marketing the expected decision must be focused on the vision, mission, resources available and internal strengths of the company.(Hanna an 1992; Kotler & Andresen 1996; Andresen & Kotler 2003; Meek & Meek 2003). It is also evident that the strategic marketing planning is regarded as sub process in the context of corporate planning. (Gardner & Thomas 1985; Schendel 1985; Hanna an 1992; Meek & Meek 2003). Corporate management is a process of directing an organization either by deploying or manipulating resources to achieve higher rates of profit and also customer satisfaction. The above strategies and values of strategic planning are analyzed to identify the Strength, Weakness, Opportunity and Threats (SWOT Analysis) of the company with respect to the competitors. Interpretation of analysis reveals that the entire organization in involved and work together as a big task forces to achieve the goals of strategic planning. Apart from investigating the weakness and strengths of the company, strategic positioning is also an integral aspect of strategic marketing planning (Kotler & Andersen 1996; Hooley et al. 1998; 2001) for customer retention.   According to Chew (2003), strategic positioning is regarded as the differentiation in the level of positioning from the others who belong to the same society. It is justified that strategic positioning allows organizations to have a competitive advantage over their opponents. One of the disadvantages of competitive advantage does not ensure the continued success

Read, The Master Builder by Ibsen Essay Example | Topics and Well Written Essays - 1250 words

Read, The Master Builder by Ibsen - Essay Example Ibsens the Master Builder was written during the late period of Ibsens life and reflects the more symbolic aspects of these works. Even as the Master Builder has been classified within the symbolic spectrum of Ibsens ouevre, his underlining realist prose reveals a number of direct themes. In examining the Master Builder a number of notable questions are necessary to consider within the context of the work. This essay examines the Master Builder, considering whether the story of Halvard Solness can be considered a tragedy, and whether the conclusion of the play is inevitable. In considering whether the story of Halvard Solness is a tragedy its necessary to consider the various aspects of his life that contribute to both sides of this argument. In the first act, Ibsens Master Builder begins through establishing the dynamics of the main characters. Ibsen indicates that while Rangnar and Kaia are scheduled to be married, Halvard is indicated to have a relationship with Kaia such that she is hesitant of her marriage to Rangnar because of her feelings for Solness. In addition to this relationship, Ibsen established one of the prevailing plot elements throughout the play – the need for Solness to approve Rangnars plans before Rangnars father Brovik passes away from his unspecified illness. In these regards, Brovik himself visits Solness to ask him for his aid to which Solness refuses to help. The reason Ibsen explores these narrative elements is to establish much of the complications regarding Solness life, as they point towards Solness living a duplici tous and somewhat morally unstable existence. They also demonstrate that Solness has had a number of elements in his life that have had a positive effect. For instance, Brovik states, â€Å"that did not prevent you from setting to work – and pushing your way up and taking the wind out of my sails – mine, and so many other peoples† to which Solness responds, â€Å"Yes, you see – circumstances favored me†